Michael F Schein; Author of “The Hype Handbook”

   

     

Video Version

About the Podcast

In this episode of “State of Readiness”, I welcome Michael F. Schein; author of The Hype Handbook and the Head Hype Man at MicroFame Media. We met at a “non-conference” in Saratoga Springs in the summer of 2021 where Michael was speaking about “hype”.

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When Michael graduated from university (much to his parent’s chagrin) he announced that he was going to be in a rock-band. Even though the band didn’t become its own genre, they did pretty well. Much of the band’s success was attributed to do with Michael “hyping-up” the band and its promotion; even going so far as purposefully booking themselves in a venue where they knew they would be booed off the stage. After all, there is no such thing as “bad publicity”.

In our conversation, Michael shares his thoughts on what hype is and how to use it as a positive force to create an energy around your persona to stand-out from the crowd and be recognized; mastering the art and science of using shameless propaganda for personal and social good.

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Imagine if you could generate and leverage hype for positive purposes―like legitimate business success, helping people, or effecting positive change in your community.

Influencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world.

About Michael F. Schein

Michael F. Schein is the Head Hype Man at MicroFame Media, a company that specializes in making consultants and coaches famous in their fields, and author of the book entitled “The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers” which is published by McGraw Hill and released in January of 2021 and is available on Amazon and wherever else books are sold.

Michael’s clients range from the outliers with fresh ideas who want to get their message out and make their mark – to executives at companies such as eBay, Magento, The Medici Group, Ricoh, LinkedIn, Citrix and many others.

Michael graduated from the University of Pennsylvania with a Bachelors of Arts degree in English and his writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China.