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About the Podcast
When Michael graduated from university (much to his parent’s chagrin) he announced that he was going to be in a rock-band. Even though the band didn’t become its own genre, they did pretty well. Much of the band’s success was attributed to do with Michael “hyping-up” the band and its promotion; even going so far as purposefully booking themselves in a venue where they knew they would be booed off the stage. After all, there is no such thing as “bad publicity”.
Imagine if you could generate and leverage hype for positive purposes―like legitimate business success, helping people, or effecting positive change in your community.
Influencers have always deployed the power of hype to get what they want. But never in history have people been so susceptible to propaganda and persuasion as they are now. Hype truly runs our world.
About Michael F. Schein
Michael’s clients range from the outliers with fresh ideas who want to get their message out and make their mark – to executives at companies such as eBay, Magento, The Medici Group, Ricoh, LinkedIn, Citrix and many others.
Michael graduated from the University of Pennsylvania with a Bachelors of Arts degree in English and his writing has appeared in Fortune, Forbes, Inc., Psychology Today, and Huffington Post, and he is a speaker for international audiences spanning from the northeastern United States to the southeastern coast of China.