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About the podcast
I invite Jason Prochilo, Vice President of Operations at Edel Golf, LLC to join me in a conversation. Edel Golf is a manufacturer of custom golf equipment specializing in personally-fit putters, wedges, and irons. Jason primary responsibility is as leader of the putter department and the manufacturing efforts in the company. They manufacture all of their equipment in-house, using a machine shop they own and operate and with all of the materials used in their equipment being sourced from within the United States. Their customized fitting process yields a potential of over 1-million different combinations to dial-in the fit of the equipment to the golfer.
I ask about the seemingly contrarian approach to continuous improvement – where most manufacturers would want to minimize variants, Edel seems to purposefully go in the opposite direction. Accordingly, you won’t normally find Edel equipment at a sporting goods store. Rather, you will find their trained field engineers fitting buyers at country clubs where experiential opportunities might exist. For instance, the putter fitting is focused on aim and speed to eliminate the biases and tendencies that might exist within the golfer. Having the background of the value-proposition, Jason then takes us on a conversational tour of how a golfer is fitted, and then through the order processing, manufacturing, and fulfillment.
Having a basic understanding of Edel Golf, how it operates, it’s “super power”, and what Jason does there, we then move the conversation to Jason’s journey. What experiences did Jason have that eventually found him at Edel Golf. It is not a usual path with a combination of skill, luck, and a bit of being impetuous – making bold decisions from incomplete and imperfect date (my kind of guy).
Come take a listen. I am sure you will enjoy it as much as I did…
Guest: Jason Prochilo
Jason Prochilo is the Vice President of Operations at Edel Golf LLC, reporting directly to the CEO/Owner. Viewed as a forward-thinking leader and catalyst for continuous improvement procedures, Jason is best known for his passion, energy, and ability to move the company forward through turnaround solutions, utilizing technology and Kaizen principles. Jason inspires his teams to think differently, believe and deliver beyond what others think is possible. A decisive executive, Jason’s success in optimizing business value and improving efficiencies has led to historic gains in building a world-class manufacturing entity and global order fulfillment business. With numerous industry accolades and collaborating on 11 company patents focused on innovative solutions, Jason’s ability to visualize future success has set him apart from those merely satisfied with yesterday’s accomplishments.
Prior to Edel Golf LLC, Jason honorably served 9 years in the United States Marine Corps as a Chemical, Biological, Radiological, and Nuclear Defense Sergeant. As a decorated and distinguished military leader with a Top Secret (SSBI) security clearance, Jason presented sensitive situation briefs and subject matter expertise to executive staff. Jason resides in Austin, Texas with his wife Stephanie, their two children, and Plott hound rescue dog. Away from the office, Jason is an avid golfer, outdoor enthusiast, youth sports coach, and community volunteer. Currently, Jason is collaborating on an open forum youth technology program teaching tomorrow’s workforce about technology and tools.
Company: Edel Golf LLC
Headquarters: Liberty Hill, TX (about 45 minutes NW of Austin)
Year Founded: 1996
Company Type: Golf + Manufacturing
Company Size: 300+ accounts worldwide
Specialities: Custom-Fit golf equipment, bespoke putters, single length irons, hand crafted wedges, global fulfillment, collaborating with Hall of Fame instructors, and world class manufacturing of tour proven products