Michael F Schein; Author of “The Hype Handbook”
Video Version About the Podcast In this episode of “State of Readiness”, I welcome Michael F. Schein; author of The Hype Handbook and the Head Hype Man at MicroFame Media. We met at a “non-conference” in Saratoga Springs in the summer of 2021 where Michael was speaking about “hype”. When Michael graduated from university (much…